The Health Authority – Abu Dhabi, in collaboration with partners from the Government and non-Government sectors, is coordinating the 2011 Breast Cancer October Campaign. We would like to extend our sincere gratitude to all our partners and supporters for working with us on this important campaign.

Campaign Partners

Campaign Supporters

Campaign theme

The campaign theme for 2011 is Get Active & Simply Check. This theme highlights the role of physical activity in breast cancer prevention, and also encourages women to be active about early detection through breast self-examination, clinical examination and mammograms.

The campaign objectives are to:

  1. Increase the number of women attending mammograms
  2. Increase awareness of breast cancer prevention through healthy lifestyles, particularly through physical activity
  3. Increase the support of males for breast cancer prevention and early detection
  4. Increase donations to the Red Crescent breast cancer account.

Major campaign events during October 2011:

  • UAE Women Football Match, on 8th.
    The UAE Women Football team will play against Lebanon team in the WAFF Women's Championship in Sultan Bin Zayed stadium. A pink station will be provided to help educate attendees about the disease.
  • Pink Friendly Football Match at Ruwais Men's College, HCT on 11th
    A friendly football match between Ruwais Men's College's senior and junior students at HCT Ruwais campus. A pink station will be provided to help educate attendees about the disease.

  • Pink Walk in Ruwais on 12th
    Walk together in support for breast cancer prevention and early detection.  Pink stations and corners will be also dedicated for educating attendees about the disease.  Other entertaining functions will also be organized at the event with selection of refreshment.

  • Pink corner at Al Wahda mall on 13th to 15th
     Pink stations and corners will be dedicated for educating attendees about the disease.  Mammogram mobile unit will be available outside the Mall.

  • Pink table at Madinat Zayed Women's College, HCT on 13th to 19th
    A pink table will be organized to raise funds and donation for breast cancer account. Homemade food prepared by students and mothers will be sold during lunch hours.  Education sessions will be conducted on campus and females from within and outside the college will be invited to attend.

  • Yas Pink Walkathon at Yas Island on 14th
    Walk together in support for breast cancer prevention and early detection.  Pink stations and corners will be also dedicated for educating attendees about the disease.  Other entertaining functions will also be organized at the event with selection of refreshment.   Attendees will be eligible to join the raffle and win prizes. 

     
  • Al Ain Vs Al Wahda Football Match on 21st
    The sport clubs will support the Breast Cancer October Campaign at Etisalat Cup matches in the Emirate of Abu Dhabi in October. Football players will attend breast cancer booths at malls in the Emirate of Abu Dhabi. 

  • Pink Cycling Rally in Al Mirfa on 25th
    Cycle rally will start at Mirfa Mosque and finish at Mirfa Park. At Mirfa Park a pink station will be provided to help educate attendees about the disease.

  • Pink Walk in Abu Dhabi Corniche on 27th
    Al Noor Hospital is organizing a walkathon to support for breast cancer prevention and early detection. Pink stations and corners will be also dedicated for educating attendees about the disease. Other entertaining functions will also be organized at the event with selection of refreshment.

  • Pink Walkathon and corner at Al Ain Mall on 28th
     Walk together in support for breast cancer prevention and early detection.  Pink stations and corners will be also dedicated for educating attendees about the disease.  Other entertaining functions will also be organized at the event with selection of refreshment.
  • Pink Polo at Ghantoot Racing and Polo Club on 29th
    Two teams will play a polo match wearing pink in support of breast cancer prevention and early detection. Pink stations and corners will be provided to help educate attendees about the disease.  Entertainment will be provided at the event along with a selection of refreshments. Attendees will be eligible to enter the raffle and win prizes.  

Look also for:

  • Breast Cancer education leaflet at ladies saloons and supporting organizations
  • Pink segments on TV shows
  • Pink Zahra Al Khaleej
  • Discounted mammograms from various health care providers
  • Free mobile mammogram units at the major events
  • Lectures and seminars at supporting organizations

In addition to major public events, the outreach elements of the campaign include; awareness seminars, and Pink Corners. The Pink Corners, dedicated corners at government and non government work places to promote breast health, provide women with necessary information and tools to improve breast health and prevention, breast cancer self examination methods, brochures, leaflets, shower cards and much more.